Figure out a game plan and a list of goals before approaching a PR/ Social Media Agent, or you’ll never really get anywhere. Ask yourself some of these questions:
- What are your goals and expectations regarding social media? Figure out what you want to accomplish via Social Media. Why you want to use social media, what are you trying to accomplish? Do you want to generate sales? Increase brand awareness? Establish thought leadership for your CEO or company? Connect with donors? Giving some thought to what you want to accomplish via your social media efforts will make the rest of the process smoother.
- Will there be frequent personal interaction with your audience/followers, or are you looking for a way to get on social media because you have to and really don’t have the time or interest in actually being involved?
- What can you do yourself? Will you handle writing your posts and tweets in-house, or will you need everything managed for you? What are your human resources? How many people can work on your social media efforts?
- How long is your project going to be? You probably can’t pin this down exactly without talking to the consultant first, but it helps to give some thought to this.
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